Oracle 1Z0-1032-26 : Oracle Responsys Marketing Platform 2026 Implementation Professional

  • Exam Code: 1Z0-1032-26
  • Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
  • Updated: Aug 18, 2026
  • Q & A: 74 Questions and Answers

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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Automation and Orchestration- Marketing automation workflows
  • 1. Program Designer usage
    • 2. Journey optimization
      • 3. Event-based triggers
        Audience Management- Data management and segmentation
        • 1. Segmentation rules and filters
          • 2. Data imports and integrations
            • 3. Profile lists and extensions
              Campaign Management- Campaign creation and configuration
              • 1. Scheduling and activation
                • 2. Multichannel campaign orchestration
                  • 3. Email campaign setup
                    Deliverability and Compliance- Email deliverability management
                    • 1. Sender reputation management
                      • 2. Unsubscribe and preference handling
                        • 3. Spam compliance and regulations
                          Message Design and Content- Email and template design
                          • 1. Dynamic content and personalization
                            • 2. Content testing and validation
                              • 3. Template creation and management
                                Responsys Platform Overview- Core Architecture and Components
                                • 1. User roles and permissions
                                  • 2. Navigation and setup basics
                                    • 3. Responsys account structure
                                      Analytics and Reporting- Campaign performance analysis
                                      • 1. A/B testing analysis
                                        • 2. Email engagement metrics
                                          • 3. Reports and dashboards

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
                                            How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

                                            A) Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
                                            B) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
                                            C) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
                                            D) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.


                                            2. You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
                                            What should you have used?

                                            A) Data Switch
                                            B) Conditional Branchlet
                                            C) Stage Gate
                                            D) Entry Tracking Variable
                                            E) Timer Event


                                            3. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
                                            How should you achieve this?

                                            A) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
                                            B) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
                                            C) It is not possible to store an Entry Tracking variable in a PET table.
                                            D) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.


                                            4. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
                                            How can they accomplish this?

                                            A) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
                                            B) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
                                            C) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
                                            D) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.


                                            5. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

                                            A) <td>
                                            B) <dynamicregion>
                                            C) <div>
                                            D) <br>


                                            Solutions:

                                            Question # 1
                                            Answer: A
                                            Question # 2
                                            Answer: D
                                            Question # 3
                                            Answer: B
                                            Question # 4
                                            Answer: C
                                            Question # 5
                                            Answer: C,D

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