Salesforce AP-214 : Marketing Cloud Advanced Cross Channel Accredited Professional

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
B. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
C. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
D. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period

Question 2

Can Social Studio's Sentiment Model be customized? 01m 05s

A. Yes, customization options are available in Admin
B. No, this is a managed service provided by only by Salesforce.
C. Yes, after you have loaded your Twitter certification number.
D. No, the sentiment is driven by Einstein calculations.

Question 3

A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers

A. REST API
B. Transactional Message API
C. Email SOAP API
D. Journey API

Question 4

Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A. Journey builder
B. On the facebook ad channel

Question 5

How does social studio unify anonymous and known identities?

A. social networking
B. Deterministic matching

Solutions: