Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? (Choose 2 answers)

A) Personalization Strings
B) Dynamic Content
C) External Content
D) AMPscript

2. Scenario: A data team wants to automate the synchronization of subscribers' unsubscribe statuses from their enterprise account to an external CRM in a consolidated file. They need to capture unsubscribe data across all child business units.

A) _Unsubscribe
B) _Complaint
C) _Subscribers
D) _BusinessUnitUnsubscribes

3. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A) Create separate exclusion filters for every journey.
B) Maintain a centralized suppression audience updated automatically from active retention journeys.
C) Build independent suppression Data Extensions for every campaign.
D) Export active journey participants every morning.

4. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

A) Create an exclusion list with the known email addresses.
B) Populate a list using a query to exclude the subscriber key.
C) Create an auto-suppression list populated with subscriber keys.
D) Create an auto-suppression list populated with the known email addresses.

5. Northern Trail Outfitters continually adds rows for subscribers to a Data Extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?

A) Contact Evaluation > Evaluate all records
B) Journey Settings > Use email attribute from Contacts
C) Journey Settings > No re-entry
D) Contact Evaluation > Evaluate new records only

Solutions: