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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect all data, regardless of granularity, to manage it within the DMP.
C) Collect and store only online interactions, as the DMP is an online platform.
D) Collect strategic data points, designed to identify customer engagement.

2. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on IP address
B) Making an ID match based on an email address used to log into multiple devices
C) Making an ID match based on device type
D) Making an ID match based on operating system
E) Making an ID match based on browser type

3. How often must you review and assess a client's taxonomy for maintenance?

A) Weekly
B) Quarterly
C) Daily
D) Yearly

4. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Classification Rules
B) Benefit
C) Update Frequency
D) Current State
E) Use of Categories
F) Strategy

5. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
B) Configure custom parameters to deliver data to the media execution partner
C) Manually enter the pixel required for sending campaign data to the partner.
D) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
E) Create a Dynamic Synchronous container to support the transfer of data.

Solutions: