Adobe AD0-E560 : Adobe Marketo Engage Architect Master

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. How can you scale a Marketo Engage instance for global campaigns?

A) Consolidate all campaigns into a single workspace
B) Avoid using dynamic content
C) Use Smart Lists for all segmentations
D) Create separate workspaces for each region

2. A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

A) The new person will be created in the default Partition and immediately routed to the North America Partition.
B) The new person will be created in the North America Partition where the form exists.
C) The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
D) The person will not be created unless explicitly routed to a specific Partition.

3. What should be the first step when defining project boundaries?

A) Conduct stakeholder interviews
B) Document the reporting structure
C) Analyze the lead scoring model
D) Review the campaign execution process

4. The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

A) Custom Headers are included in Webhooks to authenticate the outbound payload
B) The Marketo SOAP API is used as often as possible for such an integration
C) IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources
D) IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
E) A single API user is created for all integrations that use the Marketo API

5. Which Marketo report should be used to evaluate email engagement?

A) Email Link Performance Report
B) Landing Page Performance Report
C) Program Performance Report
D) People Performance Report

Solutions: