CMA Category-Manager : Certified Professional Category Manager (CPCM)
- Exam Code: Category-Manager
- Exam Name: Certified Professional Category Manager (CPCM)
- Updated: Oct 10, 2026
- Q & A: 72 Questions and Answers
About CMA Category-Manager Exam
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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Category Management Foundations | - Category management principles and framework
|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Category Strategy Development | - Strategic category planning
|
| Execution and Business Planning | - Category execution and collaboration
|
| Data and Analytics | - Retail and shopper data analysis
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%
- A. Increase in Dollars per Unit
- B. Increase in Units per Trip
- C. Increase in Total Baskets
- D. Increase in Number of Households
Correct Answer: B 🗳️
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What is the primary purpose of Affinity Models in Category Management?
- A. To group similar stores, shoppers, or products
- B. To predict future sales trends based on historical data
- C. To identify products shoppers switch to when their first choice is unavailable.
- D. To identify co-purchase patterns, such as chips and salsa.
Correct Answer: D 🗳️
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What is the primary risk of poor shelf placement?
- A. Increased Inventory Turns
- B. Decreased Shopper Conversion
- C. Overstated Promo ROI
- D. Improved Sell-Through Rates
Correct Answer: B 🗳️
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Who benefits from a successful promotion?
- A. All of the above
- B. Retailer
- C. Shopper
- D. Manufacturer
Correct Answer: A 🗳️
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Which phase of analytics uses past data and models to estimate what's likely to happen next?
- A. Descriptive
- B. Predictive
- C. Generative
- D. Prescriptive
Correct Answer: B 🗳️
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