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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A) Increase in Dollars per Unit
B) Increase in Units per Trip
C) Increase in Total Baskets
D) Increase in Number of Households

2. What is the primary purpose of Affinity Models in Category Management?

A) To group similar stores, shoppers, or products
B) To predict future sales trends based on historical data
C) To identify products shoppers switch to when their first choice is unavailable.
D) To identify co-purchase patterns, such as chips and salsa.

3. What is the primary risk of poor shelf placement?

A) Increased Inventory Turns
B) Decreased Shopper Conversion
C) Overstated Promo ROI
D) Improved Sell-Through Rates

4. Who benefits from a successful promotion?

A) All of the above
B) Retailer
C) Shopper
D) Manufacturer

5. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Descriptive
B) Predictive
C) Generative
D) Prescriptive

Solutions: