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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A) Automation Notification Settings
B) Configured Alert Manger Settings
C) Import Activity Notification Settings

2. A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?

A) Send Classifications
B) From Address Management
C) Domain SSL Certificates

3. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Query the data using a specific date range parameter
B) Use Einstein engagement scores to identify affected users.
C) Filter the data based on a specific date range.

4. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?

A) Use Delayed Delivery
B) Configure Send Throttling.
C) Segment email sends by domain.

5. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A) Manage Files in File Transfer.
B) Configure Field-Level Encryption in import file.
C) Specify character encoding in import file.

Solutions: