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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which recipient option is available with Simple Send? (Choose 2)

A) Data Filter
B) Group
C) Data Extension
D) List
E) Audience

2. Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

A) Order History
B) List Attributes
C) Data Extension Fields
D) Email Address

3. Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers

A) Criteria setting to segment contacts based on behavior using SQL.
B) Extracting data from an Audience data extension for analysis.
C) Goal setting to have the system listen to see if users met the goal.
D) Updating or creating Salesforce CRM objects or records.
E) A/B/N testing as part of the workflow to conduct timing and creative tests.

4. A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

A) Name the new import definition
B) Select the delimiting character
C) Choose the appropriate date format
D) Map the attributes in the file

5. A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

A) Create a Boolean field for each communication type in the data extension and update the Profile Center.
B) Create separate data extensions for each communication type and customize the subscription page.
C) Create publication lists for each communication type, and associate the publication list on the send definition.
D) Create suppression lists for each communication type, and associate the suppression list on the send definition.

Solutions: