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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?

A) Multi-Step
B) Transactional Send
C) Single Send

2. A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) After the file import, use the transfer file activity to move data into data extensions in child BUS.
B) Create automations that import the data directly into the child BUs to bypass the parent level BU.
C) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

3. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Enhanced Dynamic Content
B) Einstein Content Selection
C) Einstein Coy Insights

4. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Add complementary SMS campaigns.
B) Create more focused segmented lists for messaging.
C) Focus on action-driven subject lines.

5. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) An Interactive Email Form that links to a confirmation page
B) A Salesforce Survey block called in by an AMP script function
C) An all-to-action button that links to the feedback form

Solutions: