Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant
- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Updated: Oct 14, 2026
- Q & A: 261 Questions and Answers
About Salesforce MCAE-Con-201 Exam
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
| Topic 2: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 3: Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Topic 4: Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences |
| Topic 5: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Topic 6: Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning |
| Topic 7: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs |
| Topic 8: Lead Management | 14% | - Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Nothing will display
- B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
- C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
- D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
Correct Answer: D 🗳️
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
- A. Automation rules with attended webinar and remove action
- B. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
- C. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
- D. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
- E. Automation Rule with blank critera and add action &
Correct Answer: E 🗳️
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign - B. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign. - C. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
- D. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
Correct Answer: A,D 🗳️
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
- A. Add the prospects to a "Bounced Prospects" list for suppression.
- B. Ensure the Do Not Email field on the prospects is selected.
- C. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
- D. Send the prospects an email to see if their email addresses are valid.
Correct Answer: B 🗳️
What is true about custom redirects? [Choose two answers]
- A. Custom redirects are great for linking to files or pages you do not host.
- B. When a visitor converts to a prospect completion actions on a custom redirect will trigger
- C. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
- D. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
Correct Answer: A,D 🗳️
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