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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Next-Best-Action Concepts | 8% | - One-to-one customer engagement - Define starting population - Always-on outbound fundamentals - Contact center value optimization |
| Topic 2: AI and Arbitration | 8% | - Action arbitration logic - Business rule prioritization - AI-based prioritization |
| Topic 3: Decision Strategies | 25% | - Use predictive models - Design and build decision strategies - Implement eligibility rules - Simulate and test strategies |
| Topic 4: Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Outbound volume limiting - Tracking periods for policies |
| Topic 5: Engagement Policies | 13% | - Create engagement strategies - Define engagement policies |
| Topic 6: Actions and Treatments | 15% | - Define and manage customer actions - Outbound action configuration - Web offer presentation |
| Topic 7: Channels | 10% | - Third-party integration - Email offer delivery - Real-time containers |
1. U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.
A) Suppress an action for 14 days if there are five rejects for web channel in the last 10 days
B) Suppress an action for 10 days if there are five impressions for web channel in the last 14 days
C) Suppress a group of actions for 10 days if there are five impressions for any channel in the last 10 days
D) Suppress an action for 10 days if there are five impressions for any channel in the last 14 days
2. DRAG DROP
You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.
3. A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best-Action displays a set of sales offers that a Customer Service Representative can present to the customer.
Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?
A) Offers ranking
B) Call intent detection
C) Interaction history
D) Dispute handling strategy
4. U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
A) A new proposition filter needs to be configured in the strategy to filter on customer income.
B) Remap the scorecard property in the decision strategy for the change to take effect.
C) Add a new Group By component for the mortgage limit calculation.
D) The score calculation is independent of the strategy and no change is required.
5. U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their website. U+ Bank decides to use the Pega Customer Decision Hub.
What information does the U+ Bank website receive in response to the real-time container request by Customer Decision Hub?
A) Only relevant action details and its treatment details
B) Only the image location and its placement type
C) Only the image location
D) Only the action name and description
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: Only visible for members | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |
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