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GCCC Strategic Communication Management Professional Sample Questions:

1. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) prepare for a broad range of crises and the financial, organizational, and technical factors.
B) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
C) focus on crises common to the industry of the organization and the media management plan.
D) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.

2. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
B) Spun content is a form of plagiarism.
C) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
D) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

3. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A) Achieve top of mind awareness of the brand by the end of 2020
B) Achieve 1,500,000 impressions among target population
C) Increase awareness by 10% in the Southern region and by 20% in the Northern region
D) Increase subscriptions by 15% among 25-45-year-olds within a year

4. (Which of the following is most important in building a business case for communication projects?)

A) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
B) See if and how the project overlaps with other projects
C) Determine if you have current staff capacity to complete the project
D) Assess if you have current budget to cover the project

5. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Developing awareness of the project among new audiences
B) Securing ad space in the most relevant media
C) Providing the community and media with a fact sheet about the project's benefits
D) Informing opponents of the project about the project's environmental benefits

Solutions: