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| Section | Objectives |
|---|---|
| Topic 1: Measurement and Performance | - Campaign reporting and analytics - Attribution models and performance evaluation |
| Topic 2: Bidding and Optimization | - Conversion tracking and optimization - Smart bidding strategies |
| Topic 3: Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
| Topic 4: Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
| Topic 5: Audience Targeting | - In-market and custom intent audiences - Demographic and affinity audiences |
1. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?
A) In-stream video ad
B) Overlay video ad
C) Click-to-play video ad
D) Video placement ad
2. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?
A) 24 hours
B) 30 days
C) 7 days
D) 60 days
3. Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?
A) 14-21 days
B) 28-31 days
C) 5-6 days
D) 10-15 days
4. Henry has created a text ad for YouTube. YouTube text ads will rotate every 20 seconds unless the user clicks the ad or scrolls through the ads with the video. What happens if the user clicks the ad?
A) The video the user is watching will pause and the video screen will fill with the expanded text ad until the user clicks the play button for the video again.
B) The Web browser will take the user to the advertiser's Website.
C) A new window will open with the advertiser's Website.
D) The video the user is watching will stop and the advertiser's video will start.
5. You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?
A) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
B) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
C) The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
D) The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |
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