Salesforce MC-201 : Salesforce Certified Marketing Cloud Account Engagement Specialist

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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. How can you send an automated email to a prospect after they fill out a form?

A) Using a Completion Action
B) Using a Segmentation Rule
C) None of the above
D) Using an Automation Rule

2. A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?

A) The A/B test winning variation has not been determined.
B) The winning variation did not have any opens.
C) The winning variation did not have any clicks.
D) The A/B test v/as a tie between the two variations.

3. What is an automation rule?

A) A rule that automatically applies an action to a prospect based on whether they match set criteria.
B) A rule that automatically creates a list of prospects based on their behavior.
C) A rule that automatically sends an email to all prospects in a list.
D) A rule that automatically creates a new prospect record when a lead is added to Salesforce.

4. A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?

A) A new account will be created.
B) A new prospect record will be created.
C) No new prospect will be created.
D) No new visitor record will be created.

5. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A) Use a dynamic list to use as a recipient list on an email send.
B) Send using the form's completion actions.
C) Send using a segmentation rule.
D) Send using an engagement program.

Solutions: