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| Section | Weight | Objectives |
|---|---|---|
| Journey Orchestration | 22% | - Custom actions and API integration - Testing, publishing, and versioning journeys - Triggers, conditions, and actions - Multi-channel journey design and configuration - Monitoring, debugging, and reporting |
| Offer Decisioning | 16% | - Offer creation and management - Offer simulation and testing - Decision rules and constraints - Placement and decision configuration |
| Adobe Experience Platform Foundation | 33% | - Identity and identity graphs - Real-time Customer Profile - Segment creation and types (batch, streaming, edge) - XDM schema design and data modeling - Data ingestion and dataset management |
| Administration and Configuration | 20% | - AJO API usage and limitations - Permissions and access control - Event, action, and data source setup - Channel administration and configuration - Sandbox and environment management |
| Content Authoring and Personalization | 9% | - Personalized content design - Handlebars and dynamic data - Cross-channel content validation - A/B testing and optimization |
1. A developer is in the process of creating a new Email Message, which will render different versions of the email for each of the Gold, Silver, and Bronze Loyalty members when they receive it.
How would the developer accomplish this in Adobe Journey Optimizer?
A) Create a Landing Page for each Loyalty Tier, including the link to the Landing Page in the Email Message.
B) Enable a Rule in the Collection, so that the Loyalty Tier Segment is used in the rendering of the Email Message.
C) Create an Offer Decision, which contains separate offers, based upon the customer's loyalty level.
2. When creating a Push notification, it is desired to permit the customer to opt-out of further notifications. What link type must be included to facilitate an opt-out of Push notifications?
A) One click Opt-out
B) External Opt-out/Unsubscription
C) No link necessary: customer will manage on their device
3. A marketing manager needs to create four separate journeys for an upcoming company campaign. For this campaign, they would like to include offers in the decisions and placements they have created.
Which entity can support duplicate offers?
A) Both decisions and placements
B) Decisions only
C) Placements only
4. An Adobe Journey Optimizer developer has a business requirement to add the customer loyalty level in the Profile schema. The loyalty level can have specific values (Silver, Gold, Platinum).
How would this field be added?
A) Create a new field using the data type String, check the option Enum, and configure the Enum values.
B) Create a new field using the data type Enum, and configure the Enum values.
C) Create a new field using the data type Short, check the option Enum, and configure the Enum values.
5. A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed.
When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?
A) Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection.
B) Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection they wantto use within the email message. Create a new Decision, which would reference this Collection.
C) Create the component rules for the email message. Create Decisions for the specific Collection they want to use within the email message. Create a new Offer Priority, which would contain the "Customer Spend" segment
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |
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