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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Tracking mobile devices in households
B) Shipping products from manufacturers
C) Scanning items at checkout typically tied to Household Loyalty Cards
D) Analyzing online search queries

2. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Not enough information to gather an insight
B) Increase linear shelf space for this segment
C) Reduce linear shelf space for this segment
D) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space

3. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'What If?', 'Why Not?', and 'What's Next?'
B) 'Why?', 'How?', and 'What Next?'
C) 'What?', 'So What?', and 'Now What?'
D) 'Who?', 'What Happened?', and 'What Now?'

4. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Polynomial Regression
B) Decision Tree Regression
C) Quantile Regression
D) Linear Regression

5. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Tracking mobile devices in households
B) Shipping products from manufacturers
C) Scanning items at checkout typically tied to Household Loyalty Cards
D) Analyzing online search queries

Solutions: