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Facebook Certified Community Manager Sample Questions:

1. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Research and change the content types to align with the demographics of all community members.
B) Increase engagement-type posts and use only new content to create engagement.
C) Repurpose content by reviewing and recycling previous posts.
D) Ask members which types of tools and content they want more of.

2. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The video
B) The image
C) The poll
D) The livestream

3. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) The agreed result from a recent poll stating that each community manager will use their initials
B) The approach that the team agreed upon and the company approved
C) A company-branded profile used by all community managers with each reply signed by name
D) The personal profiles of each community manager to make it clear who is replying

4. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Run ads across digital platforms that ask for feedback on the park idea
B) Create a poll for the community to assess interest in the park and report findings to the nonprofit
C) Put a sign in the green space asking for the fitness park to be built and share it on social media
D) Monitor elderly-only audiences on social media for outdoor recreational conversations

5. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A) Mute members who repeatedly violate group rules.
B) Tag members in every topic discussion to encourage them to comment.
C) Post applicable community guidelines and pin that post as an announcement.
D) Use an analytics tool to determine which content is best to provide.

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