Oracle Responsys Marketing Platform Cloud Service 1z0-1032-22 Dumps Full Questions with Free PDF Questions to Pass
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Oracle 1z0-1032-22 Exam Syllabus Topics:
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NEW QUESTION 36
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
- A. Measure = Responders, Event Date = 3 days
- B. Measure = Unique Conversions, Event Date = 3 days
- C. Measure = Single Clicks, Sent Date = 3 days
- D. Measure = Total Clicks, Interval = 3 days
- E. Measure = Responders, Interval = 3 days
Answer: D
NEW QUESTION 37
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- B. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- C. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- D. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
Answer: D
NEW QUESTION 38
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <!-- and -->
- B. <#-- and -->
- C. <comment> and </comment>
- D. <<-- !~ -->
Answer: B
NEW QUESTION 39
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- B. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Answer: D
NEW QUESTION 40
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- D. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
Answer: C
NEW QUESTION 41
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You modify one of the conditions in a filter being used in the program.
- B. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
- C. You move a target timer from its original place before one event to after that event.
- D. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
Answer: A,D
NEW QUESTION 42
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a proļ¬le list contact from opt-in to opt-out? (Choose three.)
- A. Recipient selects a Reply-to unsubscribe in a promotional email.
- B. Recipient deletes a promotional email from the inbox.
- C. Recipient registers a SPAM complaint for an email.
- D. Recipient inbox is full, so the promotional email is rejected by the server.
- E. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
Answer: A,C,D
NEW QUESTION 43
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
- C. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- D. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
- E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Answer: B
NEW QUESTION 44
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- B. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
- C. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- D. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
Answer: A
NEW QUESTION 45
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- B. The purchase transaction is attributed to both email campaigns.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
Answer: C
NEW QUESTION 46
In RPL, how do you reference a value in a data source?
- A. data_source.field_name
- B. fieldname
- C. project_name.field_name
- D. data_source_alias.filed_name_alias
Answer: B
NEW QUESTION 47
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
- B. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- D. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
Answer: D
NEW QUESTION 48
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Use the Manage Campaign screen.
- B. Use the Campaign Debugger tool.
- C. Use the Campaign Search feature.
- D. Look in each folder until you find the campaign.
Answer: C
NEW QUESTION 49
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
- B. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- C. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
- D. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
Answer: A
NEW QUESTION 50
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. products added to a shopping cart, where no additional event takes place
- B. pages that were marked as favorite
- C. products that were browsed/viewed, where no additional event takes place
- D. products that were purchased
- E. search strings entered into a website more than twice
Answer: A,C,E
Explanation:
Reference http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 51
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. Custom Event
- B. Entry Tracking Variable
- C. Custom SQL Variable
- D. This is not possible, because only one RIID_ can be in a program at a time.
- E. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
Answer: B
NEW QUESTION 52
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